Heather Wilson is a motorsports communications and marketing strategist. She consults with racers, event organizers and motorsports companies that want to get noticed and increase revenue. (Yes, she also happens to be Doug’s fiancée.)

She has worked in the industry for more than a decade and is an dirtbike rider herself. She helps racers improve their content and increase their consistency, which translates into more engaged followers and fans, as well as more sponsors.

Heather helps competitors who want to attract sponsors create a racer resume that will help them stand out. She also writes race reports which are published online and emailed to sponsors after each race, keeping fans and sponsors up-to-date on their favorite racer’s progress throughout the season.